Strategy from people who’ve done the work, not just advised on it.
COMMERCIAL STRATEGISTS · CLINICAL OPERATORS · AI ADVISORS
Strategy & Growth
Commercial strategy, growth strategy, go-to-market, and investor narrative. The decisions that set a company’s trajectory, the story and relationships that fund it, and the execution that carries it through.
Clinical & Product Strategy
Product strategy grounded in real clinical judgment, from PMF testing and clinical validation to provider partnerships, built on nearly two decades in healthcare delivery and executive leadership. Not just a market read.
AI Commercialization & Advisory
Strategy for where AI and data fit, whether that’s commercializing a product externally or adopting AI and data capabilities internally, built on the trust it takes for either to stick. Hands-on partnership that turns strategy into use.
HOW WE BUILD
Great healthcare companies aren’t built by accident. They’re built through thoughtful execution and a deep understanding of the systems they aim to change.
The work is commercial, growth, and product strategy, the calls that shape where a company goes next. It lands hardest once a company is in market and pushing to scale, working with the CEO and executive team accountable for the outcome.
This is hands-on work: in it with the team, solving the problems in front of them and clearing the path so the company can grow. We partner with a small number of mission-aligned companies tackling big, real-world problems.
Fractional Leadership
Embedded as CNO/CCO or commercial leader inside your team, building the team and structure that carries growth, for as long as the work requires.
Advisory & Board Service
A standing advisor or board seat, weighing in on the decisions that shape strategy and growth.
Scoped Project
A defined deliverable — a market assessment, a go-to-market plan, a diligence review — on a fixed timeline and fee.
